Definition
Zero Trust is a strategic approach that removes implicit trust based on network location and continuously validates identity, device, and context.
Why it matters for business
Security model that continuously verifies access. Leaders do not need to memorize acronyms—but teams that handle compliance, security, or cloud identity will encounter this term in contracts, audits, and architecture decisions.
Example in an SMB context
A 40-person contractor using Microsoft 365 and laptops may need to explain how Zero Trust applies to their environment when a prime asks about cybersecurity posture or when preparing documentation for CMMC-related requirements.
Need a clear baseline for your environment?
Start with a free 15-minute review. When a structured assessment is the right next step, ImpetraInsights™ can provide multi-framework scoring and an executive-ready report—including CMMC and HIPAA readiness paths.